Under Armour is looking to change the fitness narrative with HOVR, a shoe literally designed to provide customers with energy. Released globally Thursday (Feb. 1), the HOVR shoe technology helps ...
Running isn’t easy. If it were, everyone would do it. And while some runners would argue that it’s the challenge that makes running worthwhile, there are more than a few of us out there who would ...
Under Armour has finally released the UA HOVR Havoc Low and UA HOVR Havoc Mid. The much-hyped sneaker was specially designed for basketball players and features the brand’s acclaimed HOVR foam ...
Under Armour has released a new shoe platform known as Hovr, and two new shoes are built on it. The release was splashy, consisting of events around the globe and deliveries in Rolls-Royce Phantoms.
Under Armour's new 'smart shoes' (the HOVR Connected series) use an embedded chip and the MapMyRun app to give runners real-time data on their fitness performance, as well as post-workout stats. You ...
Under Armour’s new HOVR Machina are shoes that coach you and shoes that coax you. With its digital connection to MapMyRun and neutral, high-rebound, engineered cushioning, these shoes do both as a ...
As fascinating as shoes like Nike's "PlayStation" PG2s or Adidas' "4D" Futurecrafts are, those particular models don't offer many (if any) benefits to avid runners. They're more geared toward ...
When you think of sports shoe product development and certain brands, specific launches just stick out in your mind. Nike Air. Reebok Pump. Adidas . . . Torsion? Nah, just kidding, Adidas Boost! You ...
In recent years, I’ve tracked my running in many ways—wristbands, smartwatches, pant sensors, socks, and the like. But smart running shoes have always promised the most convenient solution for those ...
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