At the end of the demo, recap the main points and how your product can help solve the customer’s problems. Then, you need to talk about the next steps. Is the customer ready for a purchase?

Among robotics, the hours and days of trial and failure are an indication of how hard you’ve worked to get to the final product.

A good demo shows potential users your product’s capabilities and how it’s useful to them in a more tangible way than marketing copy alone.

In this episode of DEMO, host Keith Shaw is joined by Rodan Zadeh, Director of Product at Apptio (an IBM company), to ...

Product tours are a primary marketing tactic for those following a product-led growth model or any company that wants to provide potential customers a look at how their product works. And there are a ...