Being laser-focused on the customer or prospect creates a partnership between sales and marketing because it ensures that both teams are aligned around a common goal: delivering a great customer ...

Learn how to achieve customer centricity using data.B2B marketing is changing. Where once it was about delivering carefully crafted messages to databases of likely customers, now it is about producing ...

Sitting around a table at a customer advisory board meeting about a year ago, my mind started whirring. The conversation turned to how our business could expand its offerings to provide even more ...

As customer expectations grow, retail organizations must rethink what strategies and tools they use to optimize the overall customer experience. Customer experience (CX) can make or break a retail ...

Firms don’t win attention by proving expertise; they win it by understanding what matters to a specific client and tailoring ...

Supply chains have typically been quiet enablers, optimized for cost, consistency, and scale. But in today’s volatile world, supply chains must no longer be designed solely for efficiency; they must ...

CEO, Global Transform. Lead authority entrepreneurial C-suite leadership. Listed Global 100 CIO, 100 Women to Watch, CREA Global Award List. In the hyper-connected and evolving digital landscape, ...

The healthcare industry is being challenged to reinvent itself along multiple fronts and to advance its place in the digital-first, customer-centric, socially and environmentally conscious era. During ...

In a recent Hayes Management Consulting blog, Robin Tardif, explains how to reduce billing errors using GE centricity EMR forms. In the current state of the ever-changing healthcare landscape, ...

The drug development industry is in the midst of a clinical trial revolution. Patient-centricity is the primary driver — and we should all embrace it. To be truly patient-centric, we, as an industry, ...