Late in December 2018, ITV documented a bold ambition to breathe new life into the brand by enlisting 52 artists to create a unique set of idents each week in 2019. The first of these idents is ...

BDA was appointed to the project a year ago. It has worked with ITV for a couple of years, creating the on-screen idents for the ITV 1, 2, 3 and News channels. Bartlett hopes the consultancy will also ...

ITV is to drop its heart idents in favour of short ads featuring its biggest stars, according to the Media Guardian. The Channel 4-style idents will capture stars such as Ant and Dec, Trevor ...

Television network ITV has introduced a series of quirky "idents" to reflect the diversity of its four channels. ITV1 is represented by a couple hugging a tree, symbolising an "emotional moment", ...

ITV has launched new logos and updated idents ahead of the launch of its streaming service, ITVX, in December.

The broadcaster’s most recent set of ITV Creates idents are designed by students and graduates, and feature sculptural interpretations of the channel’s logo The short films are part of an ongoing ...