LaVar created the Big Baller Brand (BBB) to promote his son and himself ... largely because of Lonzo’s investment. It continues to sell products, although it is unclear who would want to ...

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

Beyond his son’s NBA achievements, LaVar pursued his entrepreneurial ambitions by launching his own footwear line, Big Baller Brand. “But what was told to me, I guess, wasn’t what really ...

Ball also opened up about the issues he had with the Big Baller Brand shoes he wore during his rookie season. A brand started by his father LaVar Ball, that Lonzo admitted in the interview may ...

But during a recent feature by Ramona Shelburne and Jamal Collier, he was asked if wearing his family-owned Big Baller Brand played a role (via ESPN): "I think it's a possibility for sure ...

In addition to NBA success, LaVar wanted to create his own shoe brand, which he named Big Baller Brand. LaVar had Lonzo wear those shoes for one season and then, long story short, Lonzo stopped ...