Kleenex will re-brand its "Mansize" tissues after consumers complained the name was sexist — touching off a social media conversation about what's in a name. The company behind Kleenex, Kimberly-Clark ...

I’D LIKE TO BE a fly on the wall at the annual convention of the International Trademark Association. It’s a group I had initially assumed must be made up of high-powered lawyers closely connected to ...

Merging two visible brand names in any category is not easy, especially when the market leader enjoys a dominance. Chasing Procter & Gamble’s Charmin brand, Kimberly-Clark Corp. has decided to combine ...

Kleenex is scrapping its 'Mansize' tissues branding after consumers complained that it is sexist. The company said it is changing the name of the tissues to “Kleenex Extra Large” following feedback ...