How Kraft Heinz lost its lock on mac and cheese—and American shoppers

Buzzy upstarts and supermarket knockoffs have eaten into the market share of the leading brand. Years of cost cutting, ...

How Kraft Heinz lost its edge in the mac and cheese aisle — and the brand cooking up competition

The Chicago-based food giant has seen its grip on the category loosen as upstart rival Goodles wins over shoppers with ...
NBC New York

I tried Kraft's apple pie-flavored mac and cheese and it kind of makes sense?

That’s right — just in time to grace everything from your holiday table to your toddler’s tray, Kraft is releasing its limited-edition Apple Pie Mac & Cheese, this time in a box so green it’s worthy ...
WUSA

Kraft unveils apple pie flavored mac and cheese

WASHINGTON — This Thanksgiving, Kraft is serving up an unusual twist on its traditional macaroni and cheese. The company has revealed an all new apple pie flavored mac & cheese. The new limited-time ...
Yahoo

This Delicious Condiment Makes Kraft’s New Limited-Edition Mac & Cheese So Good

Kraft’s original macaroni and cheese was one of my first childhood meal fixations. Those tubular-shaped noodles coated in that unmistakable highlighter-orange cheese sauce? I could’ve eaten it every ...