On Oct. 9, Lay’s announced its rebrand — the largest in its nearly 100-year history. The company said it is removing ...

The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with the last recorded ...

Lay's is changing both the look of its bag and how its potato chips are produced. You'll start seeing the changed by the end ...

The chip brand is building unto its story rather than stripping it to parts.

In addition to removing artificial flavors and colors, the brand is also changing some ingredients for Lay's Baked and Lay's ...

Lay's announces the biggest transformation in its 100-year history. Here's why your favorite snack may look different.

Lay’s found that 42% of its customers do not realize that the chips are made “with real, farm-grown potatoes” and that the ...

Lay’s has rolled out the largest brand redesign in its nearly 100-year history, turning the spotlight back to the humble ...

There are more than 4,000 registered potato varieties in the world, and only 10 are good enough to become a Lay’s potato chip ...

Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its maker, PepsiCo, is convinced Lay’s can have an even stronger appeal by marketing the brand’s farm roots ...

The next time you walk down the chip aisle at the grocery store, some bags may look a little different. Earlier this month ...

American crisp brand Lay's has updated its classic red and yellow logo with sunbeams to celebrate the almost 100-year-old ...