Los Angeles Lakers guard Lonzo Ball revealed his second Big Baller Brand signature shoe on Wednesday. In an exclusive feature by SLAM magazine, Ball showcases his new "ZO2.19 shoes" in a video ...

Lonzo Ball will become the first player with his own independently-produced signature shoe to enter the NBA Draft. At its current price point, demand for the shoe may not be as heavy as the demand ...

When Lonzo Ball unveiled $495 basketball shoes last week sold by his family’s Big Baller Brand, his outspoken father, LaVar, made a statement.

Ball also defended the $220 price of the sandals his company is selling with Lonzo's new logo on them. "Prada and Gucci is selling theirs for what they want," Ball said. "Ours is better than that.

The signature black-and-gold shoe, “ZO2 Prime by Lonzo Ball,” is on sale for a whopping $495. Those who wear a size 14 of 15 are expected to cough up another $200 for the sneakers.

Lonzo Ball has his own sneaker, but he's open to a shoe deal 'if the price is right' A photographer takes pictures of Lonzo Ball’s sneakers. This is all part of the plan.

The price tag for Lonzo Ball's second signature shoe is well under the $495 Big Baller Brand wanted for the first LaVar Ball might have a deal for you if BBB sneakers is what you've been wanting ...

Lonzo Ball’s signature shoes look pretty nice — and they better be for what they’re going to ... LaVar Ball, said anyone put off by the hefty price tags really doesn’t qualify as a Big Baller.

To this point, Big Baller Brand has only produced t-shirts and hats but LaVar Ball, Lonzo’s father and the company’s founder, said it would produce a shoe before the 2017-18 basketball season.

Lonzo Ball Unveiled His Big Baller Brand Signature Shoe And The Price Is Ridiculous. Robby Kalland Senior Sports Writer Twitter. May 4, 2017.

Lonzo Ball‘s first shoe deal is done: he signed with himself. Ball announced his first signature shoe on Thursday, and Big Baller Brand is making it without the help of major shoe companies like ...

FILE - In this Saturday, March 4, 2017, file photo, UCLA guard Lonzo Ball, right, walks away after hugging his father, LaVar, following the team’s NCAA college basketball game against Washington State ...