Help! Some Beatles fans are feeling down about the latest use of a Fab Four song in a commercial — the 1967 peace anthem “All You Need Is Love” highlights a new disposable diaper campaign.

The commercial's tag line irritates some, too: "'All you need is Luvs?' pleeeeease," wrote "Instant Karla" on the beatlelinks.net's "fab forum" discussion group. The Cincinnati-based consumer ...

P&G boosted Luvs’ marketing budget by 20 percent — dollar figures weren’t released — for the multimedia campaign. Some veteran fans have come to accept such commercials.

P&G boosted Luvs' marketing budget by 20 percent — dollar figures weren't released — for the multimedia campaign. Some veteran fans have come to accept such commercials.