Fact checked by Nick Blackmer If you’re a tea lover, chances are you’ve probably tried green tea and matcha. Though they’re ...

Matcha green tea, derived from Japan, offers a nutrient-rich drink with numerous health benefits. It is high in polyphenols, improves brain function, reduces stress, supports heart and bone health, ...

For centuries, matcha has been at the heart of the Japanese tea ceremony, known as “chanoyu” or “sado.” This ritual is about more than just drinking tea; it’s an experience that emphasizes mindfulness ...

Once consumed mainly in small, formal tea ceremonies, matcha is now mixed into fruity lattes and preyed on by counterfeiters.

Millennials and Generation Z customers are more likely to have tried matcha than others, Mills said. The traditional way of preparing it, whisking the powder together with hot water in a small bowl, ...

Performative matcha isn’t about tea—it’s a social signal. Here’s why Gen Z turned a centuries-old ritual into an aesthetic marker of identity.

Founded in 2019, World Matcha Inc. is reimagining how the world experiences Japanese tea. Its flagship product, the Cuzen Matcha Maker, has received numerous design and innovation awards, including ...