When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. AMSTERDAM—Enensys has cut the ribbon on its new and independent test and monitoring division, ...

There’s been plenty written about the growth of esports, but not a lot of great tools to track just what that growth encompasses and who’s actually watching. As Bloomberg’s Eben Novy-Williams writes, ...

The Association of National Advertisers this morning unveiled a new division that will work to ensure the ad industry’s “measurement systems are aligned to the business and measurement agenda of ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Prism Sound’s Test & Measurement division has re-launched itself specializing exclusively in ...

Aeroflex has announced that it has reached an agreement in principle to acquire the SPG test-and-measurement division of UbiNetics Holdings for approximately $81 million in cash. SPG, headquartered in ...

ComScore has named Joan FitzGerald vice president of TV sales and business development, the company said Thursday. She’ll be responsible for establishing relationships with data providers and clients ...

Facebook has shifted Atlas, the ad tech platform it acquired from Microsoft in 2013, out of its ad tech group and into its measurement division. The change, which took effect around two weeks ago, ...

All the recent commotion about alternative TV currencies, including some in the past month alone, has raised questions – which is to say, concerns – about the longevity of Nielsen panels. So, Nielsen ...