No strangers to crossover promotions, the Brewers are looking to capitalize on the Draft taking place in Green Bay this April ...

The hockey team will temporarily ... sound the cowbell at Admirals home games. Admirals players will wear unique copper-colored jerseys with a Milwaukee Cowbells logo during the two games.

The Milwaukee Cowbells – otherwise known as the Admirals – will attempt to set a world record on Friday for the most cowbells rung at one time. Nashville Predators General Manager Barry Trotz ...

"Cowbells are also a very familiar thing for hockey fans in Milwaukee ... the Cowbell jerseys are being auctioned off with proceeds benefiting the Admirals Power Play Foundation.

The details are hazy, but Cal O’Reilly remembers the feeling of that night almost 20 years ago. A wide-eyed 19-year-old who’d just finished his final Canadian junior season with the Windsor ...