SAN FRANCISCO (CN) — Atari sued Nestle on Thursday, claiming the candy giant abused its 1970s “Breakout” video game — created by Steve Jobs and Steve Wozniak — to sell Kit Kat bars to nostalgic Baby ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...
On Thursday, August 17th, New York City-based video game entertainment company Atari Interactive Inc. filed a lawsuit alleging trademark and copyright infringement claims against Swiss food and drink ...
The American arm of a French game company is suing a Swiss chocolatier over a UK television ad and social media campaign. As reported by Reuters, Atari Interactive has filed suit against Nestle in a ...
Atari, the company behind some of the most popular video games in the 1970s and 1980s, filed a lawsuit against the Nestlé company for willfully and blatantly infringing on its copyright. According to ...
(Reuters) - A new lawsuit accuses Nestle SA of blatantly violating the rights of Atari by using without permission the classic 1970s video game "Breakout" in a new marketing campaign for its Kit Kat ...
Atari claims that a commercial for Nestle's Kit Kat candy bars violates the copyright and trademark rights of Breakout, Atari's iconic 1975 video game. Nestle's 30-second spot "leverage[s] Breakout ...
(Reuters) - Nestle SA on Friday paddled back claims in a new lawsuit in which Atari SA accused the Swiss food company of pilfering its classic 1970s video game "Breakout" to help sell Kit Kat ...
Nestlé is preparing to launch its “biggest ever” ad push for its Kit Kat brand in the UK, with a media budget of GBP16m (US$24.5m) in 2009. The company will be running an on-pack promotion with a ...
The vintage gamer says the unauthorized use will likely prevent it from legitimately partnering with other candy brands. By Ashley Cullins Atari wants to break off a piece of Nestle’s profits after ...