This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. Nielsen Co. has wrapped an important meeting with 80 clients from ...

Nielsen Co. has decided on a plan to install Internet meters alongside TV meters in its entire TV measurement panel over the next year, with the possibility of providing a so-called "single source" ...

Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes well, plans to make a decision this fall to expand the ...