The limited-edition U Beauty Weekend Skin Care Set is the ultimate travel-ready treat. Housed in a sleek cosmetics pouch, it ...

This year, we’ve seen tons of past trends resurrect and pick up serious steam on TikTok. From ’90s brows to smudged indie sleaze eyeliner, it’s safe to say Gen Z is obsessed with beauty looks of the ...

If your makeup routine is lacking color, a pop of red is just what you need to spice things up. Cherry makeup is the latest TikTok beauty trend to capture the hearts of it girls everywhere—so we’re ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." For the first time in a long time, I breathed a sigh of relief when I checked the weather app and saw ...

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Joining the virtual shopping trend, Benefits Cosmetics has partnered with Obsess to debut its first virtual 3D shopping experience dubbed “The Benemart,” the retailer said in a Monday press release ...

In the world of beauty, when a new brand launches, there's a good chance it's founded by a celebrity or influencer. And that goes for Point of View (or POV) Beauty, the brainchild of Mikayla Nogueira.

Jason Kelce doesn't approve of his and Kylie Kelce's young daughters using a particular makeup product, according to Kylie.

A photo of Pamela Anderson in full glam is going viral on Instagram, and everyone’s obsessed. Makeup artist David Velasquez shared a photo of Anderson sporting a sultry smoky eye in a classic 90s ...

Kylie Jenner, one of the youngest self-made entrepreneurs in the beauty industry, has spent the last decade building a global ...

Forget cakey matte finishes, this new formula is all about that soft, blurred effect that looks like you’ve Facetuned your face in real life. Pro tip: Don't forget to take the color match quiz to get ...