Old Spice reboots its classic 'Man Song' ad with a modern twist.

Old Spice is resurrecting one of its most loved hits, bringing back the spirit of 2014’s ‘Mom Song’ ad for a new generation.

OK, if you’re old enough to remember Old Spice’s hilarious -- and often category-shattering --“Smell like a man, man,” campaign, you’re probably not in Procter & Gamble’s target market. But Procter & ...

During the early 2000s, Old Spice held a significant share of the US men’s hygiene market but was increasingly seen as ...

Old Spice has done it again. A new ad called "Mom Song" already has more than a million views on YouTube and even more reactions across the web. It shows the private, hilarious and creepy struggle of ...

You’ve likely now seen those incredibly charming Old Spice body wash commercials (and the “custom vial video” campaign accompanying them) that have taken over the Internet/everything! Well, lots of ...

Fewer than one in six video ads achieve high viral viewing, according to new research from Millward Brown. As part of this research, which involved analyzing 102 ads, Millward Brown created the ...

First Old Spice toyed with us by suggesting Fabio might be the new Old Spice Guy, and now the brand has debuted ads featuring a jet pilot/billionaire and a “well-decorated sea captain who battles ...

Back in 2010, Isaiah Mustafa set the internet on fire with a steamy series of Old Spice commercials. Declaring himself "The Man Your Man Could Smell Like," the Old Spice pitchman insisted that ladies ...