Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Marketing is a critical function for every product- and ...

As part of a core marketing strategy, influencers drive brand awareness, traffic and sales by regularly posting content endorsing varied products or brands, increasing their own fan following and ...

Katie Miller is a consumer financial services expert. She worked for almost two decades as an executive, leading multi-billion dollar mortgage, credit card, and savings portfolios with operations ...

If the Federal Trade Commission has its way, businesses could soon be fined a hefty sum for hosting or promoting fake product reviews online. Faux five-star and rave reviews of less-than-stellar ...

Ms. Angwin is a contributing Opinion writer and an investigative journalist. If you saw a Facebook ad recently for Jeremy’s Razors, which bills itself as a “woke-free” razor for men, you may well be a ...

It happens all the time: Businesses begin preparing their latest product, service, or program offering, and they're so focused on getting it out there that they miss the opportunity to build market ...