UK-based food group Premier Foods plc has axed the traditional Oxo cube shape in favour of an ‘X’-shaped product. The change is part of a GBP2m (US$3.4m) ‘Oxo Factor’ marketing campaign and relaunch ...

After 100 years of kitchen duty, the iconic Oxo cube could face 'X-tinction' following Premier Foods' revamp of its cooking stock brand, The Grocer can exclusively reveal. Premier is relaunching Oxo ...

The new OXO advertisement features a teenager who takes pictures of her food. Famous for reflecting contemporary family life over the past few decades and staring the late Lynda Bellingham the new ...

10:42, Fri, Nov 15, 2024 Updated: 10:48, Fri, Nov 15, 2024 A 'revolutionary' trick using a stock cube is said to prevent lumps from forming in your dishes within seconds. The renowned OXO cube, famous ...

OXO cubes are a beloved culinary essential in many kitchens, known for their beef, chicken, and vegetable variants that enhance the taste and seasoning of various dishes. Yet, there's a nifty little ...

OXO cubes are a favourite kitchen staple for many. Available in beef, chicken and vegetable flavours, they're used to add flavour or seasoning to a variety of dishes. However, there's a clever trick ...