PPC advertising has been around for almost as long as companies have been selling on the Internet. Despite being eclipsed by newer, flashier tactics — not to mention entirely new ways of reaching ...

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here's how. Admit it: You have a box of cereal or a bag of chips in your ...

In a shorter, faster funnel, holiday PPC success comes from early engagement, adaptive pacing, and automation guided by ...

YouTube has removed the option to close mobile ad sidebars, keeping shoppable panels fixed throughout horizontal video ads.

Why does my HVAC business need SEO and PPC? We, as contractors, hear these terms thrown around all the time, but what do they really mean? What do they accomplish? Why do I need them? Can I do one or ...

Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...