PayPal announced plans to create a new advertising platform rooted in transaction data generated by its nearly 400 million active accounts, per details shared with Marketing Dive. To lead the ad ...

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and ...

PayPal's new digital advertising venture holds significant potential due to the vast industry size; even a small market share could greatly boost revenue. Valuation analysis shows a fair share ...

PayPal, protecting the people economy," specifically referencing the recent kerfuffle surrounding what Apple framed as a "targeted attack" against iCloud accounts belonging to celebrity iOS device ...

How Alan Arkin defied all advertising norms, why Ivory Snow had its snow-white image tarnished by a celebrity and how advertising ... He said he would pay Spike $50,000, and by the way, he'd ...

celebrity advertising is hard to ignore. Celebrities naturally command attention and that includes celebrity endorsement or celebrity branding. Featuring celebrities in advertising can grab ...

That’s a big problem that is being ignored here. You are advertising for your larger competition." Studies have shown that celebrity 'overexposure' results in bad brand recall, with consumers unable ...