Marketing Dive6h
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...
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Peroni Nastro Azzurro 0.0% and Scuderia Ferrari named Autosport’s Brand Partnership of the Year
The 60-second ‘heist movie’ starred then-Ferrari driver line-up of Charles Leclerc and Carlos Sainz as well as team principal Fred Vasseur, while Peroni also took the unprecedented step to ...
Yahoo! Sports5d
Peroni Welcomes F1's Lewis Hamilton to Ferrari With a Grand Italian Gesture
It's a significant cultural moment for Formula 1, Ferrari, and the latter's brand partner, Peroni Nastro Azzurro 0.0%. To celebrate this new era of racing, Peroni's alcohol-free beer welcomes ...
Campaign Asia4d
Lewis Hamilton welcomed to Ferrari and Italy with non-alcoholic beer from Peroni
Peroni Nastro Azzurro 0.0% has launched a campaign that ties into Lewis Hamilton's F1 move from Mercedes to Ferrari by sending him a box of the non-alcoholic Italian beer. Made by McCann London, the ...