A successful business creates, monitors and updates an overall marketing plan. This plan typically includes the elements of sales and advertising as tools in the organization's marketing mix.

Sometimes finding work isn't a company’s biggest marketing problem. It's finding employees to do the work. Given the state of the economy, it seems counterintuitive that finding plumbers would be a ...

Small businesses use the terms "advertising," "sales," "marketing" and "promotions" to refer to their overall selling activities, even though each has a different meaning. Advertising is a specific ...

Marketers measure return on investment (ROI) to evaluate the effectiveness of their campaigns and allocated resources. Calculating ROI on marketing spend requires careful consideration of various data ...

Since 2019, overall engagement on Facebook and Instagram has seen a dramatic drop. From new platforms like TikTok taking centre stage and less than favourable algorithm updates on Instagram, small ...