Many people use the words "marketing" and "promotions" as synonyms, even though they are quite different, with one supporting the other. Marketing includes all of the upfront product development, ...

Many marketing techniques can help improve your business. However, some of these techniques are more common than others. Here are some unusual marketing techniques that you may not have considered ...

Your love of baking cakes transformed into a potentially profitable business idea, and your excitement couldn't get any greater. Although you realize that it is a good idea, you may not know how to ...

Five older marketing techniques that companies should jettison if they haven’t already. Marketing techniques come and go but some techniques linger longer than necessary. While you can still find ...

Marketing techniques vary from one industry to the next and, arguably, from one year to the next. However, like a well-made suit, the best marketing techniques never go out of style. Compelling ...

Nonprofits have the ability to make a real difference in local communities and raise awareness for worthy causes. The key to capitalizing on this ability is planning an effective marketing campaign, ...

In an age where people connect more and more via the internet and social media, many small businesses are trying to utilize new strategies to get their products and ideas out there. Doing so can ...

Direct marketers are facing more challenges than ever before. Increased competition, new media channels, and a pending USPS rate increase are creating an environment in which traditional, ...

In a world where diversity and inclusivity are becoming increasingly central to business values, B2B marketers are facing the challenge of integrating those principles into their marketing strategy.

Setting up a business is just the first step. Getting the word out about your business is essential to ensure it remains viable. However, to do so, a moving company needs to invest in marketing and ...