Milk is getting a plug from another celebrity: The Quaker Oats man, who will sport a milk mustache in ads and on packages as part of a deal between the PepsiCo-owned brand and milk processors. The ...

Quaker Oats Company is tapping Blippar?s augmented reality capabilities to drive online engagement among its customers. Located on Quaker Oats packaging, consumers can scan the Quaker man with their ...

The rosy-cheeked, white-haired man smiling out at you from the Quaker Oatmeal box is getting a haircut, losing some weight and dropping about five years from his age. Known among insiders as "Larry," ...

The Quaker Oats man has undergone a cereal makeover. The smiling, white-haired man will be sporting a slimmer face, broader shoulders and tamer hairdo. PepsiCo Inc., which owns the 134-year-old brand, ...

The Quaker Oats Co. is repositioning its business, putting its entire portfolio of products under one umbrella and playing up the healthful benefits of the “super grain,” or whole-grain oat. A new ...

Nothing says breakfast like a piping hot bowl of oatmeal. Whether you're enjoying the traditional rolled oats topped with chopped fruit, overnight steel cut oats, or microwaving a quick bowl of ...

William Smith has been eating oatmeal every morning of his life, so when the 80-year-old Massachusetts man saw a Quaker Oats "best recipe" contest, he was quick to mail in his favorite: oats topped ...

CHICAGO The Quaker Oats Company, a division of PepsiCo, announced Tuesday that it is launching an expansive re-positioning of its business to focus on the wholesome goodness of its products made with ...