W hen Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Flash forward to 1992, and Rolex became the endurance race's title sponsor ... which features a white dial along with a yellow gold bezel. The Daytona was designed to be a timing tool for ...

In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

DAYTONA BEACH, Fla. (AP) — Meyer Shank Racing opened the 2022 season with a win at the Rolex 24 of Daytona and closed it by winning the IMSA Series championship. The next year marked back-to ...

and while NASCAR has a claim to the most prestigious race held there, the Rolex-24 is no minor spectacle. The endurance race, which was first held in 1962, sees drivers complete over 780 laps of the 3 ...

DAYTONA BEACH — You think the Daytona 500 is a unique event within the racing world ... It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe ...

116509-ARPD—a piece not dissimilar from the “Racing”-dial version of the watch he wore back in January. Like that timepiece, this latest one marks an important part in Rolex’s history.