I just learned about Red Bull’s ingenious empty can marketing

It's said that back in the early '90s, Red Bull was looking to launch in the UK, which led to it crafting an ingeniously ...

Footage Shows Shocking Bikers’ Crash at Red Bull Competition

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Christian Horner admitted he wanted to change biggest Red Bull regret at United States GP

Christian Horner once described the 2005 United States Grand Prix debacle as his biggest Red Bull regret. Newer Formula One ...

Red Bull hit with bumper United States GP fine after 'targeting' key Lando Norris aide

McLaren and Norris employ a tape system on the pit wall to give the 25-year-old a tangible marker as he pulls into his grid ...

Verstappen wins US Grand Prix and McLaren's Norris pulls closer to teammate Piastri in F1 title hunt

Red Bull’s Max Verstappen continued his late-season charge with a victory at the United States Grand Prix. He secures his ...
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How Red Bull’s billionaire co-founder Dietrich Mateschitz started energy drink empire at age 40

The late Austrian billionaire Dietrich Mateschitz took a decade to graduate from university and started out marketing hygiene products before he co-founded energy drink giant Red Bull at age 40.
The New York Times

Red Bull after Christian Horner: Why F1 concern runs beyond Verstappen’s future

For the first time in Red Bull Racing’s Formula One history, it has a new team principal. Christian Horner stood at the team’s helm for the past 20 years, since Red Bull took over the Jaguar squad ...

Verstappen earns easy US Grand Prix sprint win and pole position on another rough day for McLaren

Red Bull’s Max Verstappen cruised to an easy victory in a crash-filled United States Grand Prix sprint race and then took ...