Renée Mauborgne of INSEAD explains how a landmark idea is evolving. She is coauthor, along with W. Chan Kim, of “Blue Ocean Strategy, Expanded Edition (2015).” Renée Mauborgne of INSEAD explains how a ...
One of my favorite business books is called Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne, professors at INSEAD, back in 2004. Even though this book was published almost two decades ...
Today tighter profit margins, rising costs, and market share battles are hitting companies and industries across the board, from construction to hair salons, advertising to law firms, paper mills to ...
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. by W. Chan Kim and Renée Mauborgne A onetime ...
The books Blue Ocean Strategy and Blue Ocean Shift both provide insights on how you can create an offering so differentiated that you become a category of one and dominate a market. Instead of ...
The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W. Chan Kim and Renée Mauborgne, claimed that competition ...
If I ask 10 businesspeople to define the term "business model," I get 10 different answers—ranging from vague descriptions about the product's proprietary process to generalized descriptions, ...
W. Chan Kim and Renée Mauborgne, authors of one of the best selling business books ever published, share the secret to their success. W. Chan Kim and Renée Mauborgne, authors of the Blue Ocean Shift ...
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