Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

49ers game, Brady rocked the Rolex Cosmograph Daytona ref. 116578SACO ... the new grey-and-black GMT-Master II that he rocked ...

It’s another year of firsts for Rolex with key changes ... 36 in 18 ct Everose Gold with Blue-Green Dial New Rolex Cosmograph Daytona Models Cosmograph Daytona in 18 ct White Gold with White ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.