The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue, platinum, and chestnut brown with the 1908 dress watch to give the model a real touch of class and luxury.

According to Bandit Heeler (arguably the second-most famous blue heeler to come ... Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a ...

In its steel form, the Daytona remains one of the ... gold bezel can often look a bit samey. 4. Rolex Submariner 70th Anniversary model (Platinum; blue dial) With this year marking the 70th ...

But the folks at the Blue Oval, led by Chairman Bill Ford ... NASCAR Cup Class in the IMSA Rolex 24 at Daytona? “We’re coming back to beat Ferrari at Le Mans,” said the current chairman.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.