It’s another year of firsts for Rolex with key changes ... a hole left behind by the sought-after Le Mans Daytona – retired after the 100th Anniversary of the race – but we’ve gained ...

In 2023, Rolex celebrated Le Mans’ 100th anniversary with a limited edition Daytona in 18-karat white gold. The watch, which was discontinued at Watches and Wonders 2024, featured a Paul Newman ...

To celebrate the 50th anniversary of the Rolex 24 at Daytona sports car endurance race, around 50 championship cars past and present paraded their way through the streets of Daytona. The oldest ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.