In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

In 1963, inspired by the venue, it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title sponsor, awarding watches to winners. And while those ...