Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the simpler epithet Daytona. More than just a testament to the ...

It also comes with the most coveted, and wearable, prize in racing: the Rolex Cosmograph Daytona. The Rolex Daytona is maybe the Swiss brand's most revered piece of wrist candy; a five-figures (or ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Swiss watch brand Rolex has just opened a stunning new London flagship on Bond Street – and we were first through the doors ...

Stephen Graham’s commitment to realistic, scene-winning performances is scarily convincing. In This is England he was straight-up terrifying as British Nationalist Combo. No one has fully calmed ...

For Rolex, models like the Cosmograph Daytona and the Sky-Dweller rocketed in price, propelling the overall brand index up roughly 40% in a little over a year. Those roaring valuations were ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

In December, DiCaprio was seen wearing a Rolex Cosmograph Daytona ref. 116509 at the Los Angeles Lakers match against the Detroit Pistons. This watch was part of the early crop of references to ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.