I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue, platinum, and chestnut brown with the 1908 dress watch to give the model a real touch of class and luxury.

According to Bandit Heeler (arguably the second-most famous blue ... "Ice cream tastes the best when you've earned it." This sentiment applies to more than just sweets, though. Each year Rolex ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings ... But the folks at the Blue Oval, led by Chairman Bill Ford, skipped the usual ...

Rolex just unveiled its new offerings for 2024 ... the 1908 now features a platinum case and a meticulously etched ice-blue dial. The new details take the collection to "the next level of ...

When we're talking about the best watches, one name will undoubtedly cross your mind – Rolex ... blue dial and bezel. It's certainly a statement piece, with echoes of the 50th Anniversary Daytona.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.