I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue, platinum, and chestnut brown with the 1908 dress watch to give the model a real touch of class and luxury.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Rolex just unveiled its ... from last year's conservative brown and black options, the 1908 now features a platinum case and a meticulously etched ice-blue dial. The new details take the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.