The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue, platinum ... they were introduced with a limited range of diamond dial options. So this year we ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

To understand more about Rolex and its rare collaborations, I spoke to Rolex expert, Danny Shahid from Diamond Watches London ... with a limited edition Daytona in 18-karat white gold.

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Rolex just unveiled its new offerings for 2024 at the annual Watches and Wonders exhibition in Switzerland. While no new model lines were announced, the Geneva-based watchmaker said it's striving ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the ... He also said he was having to make runs for bags of ice for his cold plunges because the tap ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...