Other hard-to-get models like the GMT Master II Pepsi and the coveted Rainbow Daytona are no longer in production. And generally speaking, it's hard to get any Rolex Professional model.

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Rolex will reintroduce the Rolex Daytona Rainbow, fitted with 2023's ... "Coke" GMT with a black and red bezel and discontinue the "Pepsi." I've heard anecdotally through some authorized dealers ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

Last month saw the reemergence of a more mixed picture of market performance, with the WatchCharts Overall Market ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona. You'll also get a thorough ...