Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Again, a variation of precious metals might be added to the mix such as platinum ... popular so it makes sense Rolex will bring them back to push precious metal Daytona sales.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

In order not to spoil it for anyone who has yet to watch, however unlikely that may be, we suggest you click on this post to see who won the 2015 Rolex 24 at Daytona ... towed back to the pits ...

Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot ... It’s also on USA Network from 4 to 7 p.m. ET. It’s back on USA from 10 p.m. to midnight ET.

Time to raid the piggy bank and search down the back of the sofa, because Rolex has just announced ... of power reserve — and if you buy the platinum Daytona, it now has an exhibition caseback.

In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail. It's not hard to see why, either. The timeless chronograph looks as good today as it did back in 1963 ...

Coming off a "hype watch"-fueled 2023, luxury Swiss watch giant Rolex is taking a step back with toned-down debuts ... The Cosmograph Daytona got even more upscale. Rolex added two versions ...

Seven-time NASCAR Cup Series champion Jimmie Johnson awaits his turn in the No. 46 Ally Cadillac DPi as he yet again competes in the Rolex 24 at Daytona International Speedway.

The Daytona 200 motorcycle classic ... and other sponsors brought him a payday of $150,000. “Back then, you only got the Rolex if you won the pole, and I wasn’t very good at qualifying ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...