The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

The Daytona 200 is the only major motorcycle race that's long enough to necessitate pit stops. And by the way, the fastest ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

Arguably the headline act of Rolex’s Watches and Wonders 2023 ... with 72 hours of power reserve — and if you buy the platinum Daytona, it now has an exhibition caseback.

Platinum models also remained stable ... percent increase for a Datejust to a 9.6 percent jump for a Daytona. But the most insane Rolex price increases can be found on solid gold Daytonas.

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Rolex will reintroduce the Rolex Daytona Rainbow ... possibly incorporating precious metals like gold or platinum. A new iteration of the GMT-Master II is anticipated, possibly featuring a ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

DAYTONA BEACH, Fla. — Bubba Wallace vowed to try to “enjoy the little stuff” this season. It showed in victory lane. “Can I get a Rolex for this one?” Wallace quipped, referring to what ...