OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Rolex currently offers two colorways of the Daytona in Oystersteel ... out version with a black tachymeter bezel, dial and subdials with silver counter rings. Then there’s a panda version ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Revealed at the Watches and Wonders event in Geneva, the novelties are spread across Rolex’s Daytona, Yacht-Master ... the new lacquered dial of the Oyster Perpetual is dotted with coloured ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...