That's exactly what Zenith is trying to do ... There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago.

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

It also has heritage with the Rolex model, having been used in the Daytona's second series. Here, encased in its own DNA, can the Zenith live up to its own heritage? Let's dive in and take a look.

While LVMH has already rolled out a number of impressive watches to start off 2025, thanks to their late January Watch Week, ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

While Zenith might not have the name recognition on this side of the Atlantic of other Swiss watchmakers such as Rolex, Patek Philippe, or Omega, the brand carries serious weight in other markets ...