The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Phillips is organizing this sale around watches that showcase ... was taking during that era quite like this Rainbow Daytona. Rolex was, and still is, known for its rugged sport watches.

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...