The 24 Hours of Daytona is a race for time in more ways than one: winners get a valuable Rolex Oyster Perpetual Cosmograph Daytona watch. By K.C. Colwell Published: Feb 12, 2025 Save Article ...

The Rolex 24 starts at 1:40 p.m. ET Saturday afternoon, ... Since 1992, the winning drivers each receive a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona watch.

Revealed at the Watches and Wonders event in Geneva, the novelties are spread across Rolex’s Daytona, Yacht-Master, Sky-Dweller, GMT-Master, Explorer, Oyster Perpetual and Day-Date collections ...

Prices for the three new Rolex Oyster Perpetual dial colors introduced in 2025 are the same and only vary based on watch size. Rolex is offering the smallest 28 mm version for $5,650, the 38 mm for $5 ...