If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow variant of that a few years ago. It's the perfect way to ...

It's not entirely dissimilar to a Rolex Daytona model ... The headline here is the dial, which features rainbow sapphire indices to match the baguette-cut white diamonds and coloured sapphires ...