Learn more For a number of years now, arguably the most desirable watch in the world has been the modern Rolex Cosmograph Daytona ... the “entry-level” stainless steel version of The Crown ...

But many NASCAR champions have tried and come up short of sporting the unique trophy awarded to every class winner (a steel and yellow gold Rolex Oyster Perpetual Cosmograph Daytona with a white ...

The prestigious 24-hour long endurance race lived up to every possible expectation. The post The thrill of Daytona: Why the ...

The 2025 racing season unofficially kicks off at Daytona International Speedway for the annual Rolex 24. It takes place January 25–26, with qualifying and other events beginning earlier in the week.

DAYTONA BEACH — Big winners all around, and a few upset losers. That's racin'. The closing hour of the 63rd Rolex 24 began to ...

Zenith’s El Primero chronographs share an extensive history with the Rolex Daytona. The brand’s ... First debuting in stainless steel with a ceramic bezel in 2021, the Chronomaster Sport ...

If you missed the race, not to fret! Here are the best photos and videos from Rolex 24 at Daytona International Speedway. The 2025 Daytona 500 will take place at 2:30 p.m. on Sunday, Feb. 16 at ...

Daytona International Speedway will roar to life from its winter hibernation as the 61-car field for the 63rd edition of the Rolex 24 at Daytona begins testing on the 12-turn, 3.56-mile road course.

The Crown’s latest timepieces include additions to its Day-Date, Deepsea, Daytona ... stainless steel case and is available with either an Oyster or Jubilee bracelet. It’s driven by Rolex ...