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A 39% U.S. tariff on Swiss imports takes effect August 7, hitting luxury watch brands hard. Swiss exports to the U.S. topped $6 billion last year, with brands like Rolex now facing pricing pressure.

Really, it’s the best kind of Rolex to give a bright dial. Besides the pop of colour, it’s relatively no-frills. It’s ...

Buying a Swiss watch could be set to get a lot more expensive. The price of Swiss watches might be about to skyrocket with brands like Rolex, Omega, and others set to react to the White House’s ...