Advertising, promotions, social media and public relations all support marketing strategies using different and specific methods. Sales promotions are temporary deals, events and ways of communicating ...

Chief Media Officer Benoit Vatere explains where the performance marketing platform’s new tool fits in the beverage brand’s full-funnel strategy.

Sales promotion strategies are powerful tools to give marketing campaigns an extra edge in attracting new customers. Sales promotions rely on consumers' price sensitivity to encourage them to try new ...

Sheridan Maine and SML Accountancy are using Marriott Individual Incentives sales promotion vouchers, which give ’100 off a hotel stay’, to drive customer referrals Sheridan Maine, a ...

That said, finding the top CRM tools can feel overwhelming at first glance. Narrowing it down, there are five worth reviewing ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Artificial intelligence (AI) has been making waves in various industries, and marketing and ...