Breaking Bad set up Better Call Saul from the time of Saul's first scene with Walt, which references the backstory of Jimmy ...
Before Saul Goodman, he was Jimmy McGill. And if you're calling Jimmy, you're in real trouble. The prequel to "Breaking Bad" follows small-time attorney, Jimmy McGill, as he transforms into Walter ...
And then, one of the other writers said, 'Saul Goodman.' And then, one of the writers said, 'What about LWYRUP as a license plate?' And so, these started clinging to each other right away.