What do you do when you know third-party cookies are going away? You double down on your first-party data and build the customer experiences your customers deserve. Or that’s the theory. How you do ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced the introduction of ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, today announced at Snowflake Summit ...

May 14, 2025 -- Megan DeGruttola -- Over the past few years, the kinds of B2C and B2B use cases businesses have sought our help in solving have grown in variation and complexity. Today’s companies ...

Twilio today unveiled new features for its customer experience platform to deliver personalized experiences before, during and after engaging with a business Central to this is an enhanced Twilio ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, ...

Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

Customer Data Platform Market was valued at USD 10.62 billion in 2024 and expected to expand at a compound annual growth rate (CAGR) of 32% from 2025-2032, reaching USD 97.94 billion by 2032. In North ...

Simon Data Inc., a startup with a platform that combines the features of an analytics tool and marketing automation software, has secured $54 million in new funding. The capital was raised through a ...