A major new toy retailer has opened in a retail park in Southampton, celebrating with a free "party" with guest appearances. Smyths Toys Superstore welcomed shoppers into its new store at 9am on ...

Smyths Toy Superstores has worked with Rakuten MediaForge on a dynamic retargeting programme in a bid to bring shoppers back to its website and their shopping baskets following Experian results ...

Paw Patrol On The Road, a new experiential event, sees a supersized, immersive Paw Patroller hit the road this summer, appearing at Gloworm Festival and multiple Smyths Toys locations. In its 10th ...

Magic Star, Sony Music’s children’s and family entertainment label, is collaborating with Smyths Toys for a recording deal and brand partnership for Smyth’s children’s character Oscar. The agreement ...

Supporters raised cash through various fundraising events before heading to the local Smyths Toys Superstore as they filled ...

People using Smyths Toys to tackle the Christmas wishlists of children this year have been warned to remember one important thing before shopping. With December 25 less than a month away, and Black ...

A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his clever dog, a few barks, and the Smyths Toys catalogue, the pair follow the ...

Sales at Ireland’s chain of Smyths Toy stores fell marginally last year but pretax profit jumped almost 17 per cent. Revenue from the retail sale of goods at Smyths Toys Limited’s 21 stores in the ...

Christmas shoppers rushing to pick up their final festive purchases have been warned about a policy at one of Britain's ...

Smyths Toys Superstores, which offers products in toys, baby, outdoor and gaming, is set to open a shop at Banbury Cross Retail Park in Lockheed Close.

Revenues at the UK arm of the Smyths Toys family retail business last year increased by 2pc to a record £953.5m (€1.09bn). New accounts filed by the Galway headquartered Smyths Toys UK Ltd shows that ...

Santa was kicked out of a toy shop in an astonishing festive furore. Big-hearted Rob Bowker was ordered to leave the Smyths Toys store in Tamworth - despite turning up as Father Christmas to buy ...